College athletics administrators know that creating content that engages students is a big win, but creating a social media strategy that dominates? That’s nothing short of amazing. In our fourth installment of #GamedayInsider, Patrick Kindig, Assistant Athletic Director for Digital Assets at The Ohio State University, tells us how the Bucks do social media in a calm, cool, Q&A style interview. Get your pen ready. This one has gems.Read More
In our fourth installment of #GamedayInsider, Rob Roselli, Assistant Athletic Director of Marketing at Rutgers University, give us his insights on how to get college sports fans to engage and participate in athletics marketing.
From driving opt-ins to sourcing prizes, here are eleven keys to successfully starting and running a loyalty and rewards program on a college campus.Read More
A three thousand percent lift on combined social media impressions is just the beginning. Tom Sorboro, Senior Associate Athletic Director at Loyola University Chicago, describes some of the ways the Ramblers benefited from their big dance in 2018.Read More
David Pillen, Assistant Athletic Director of Marketing at Rice University, provides his unique insight on how to reach today’s collegiate sports fans.