Who is Fan "X"?: How Loyalty Programs Boost Fan Affinity [DOWNLOAD]

Part 3 of our Who is Fan “X?” series introduces our full research effort exploring the impact of fan loyalty programs: Boosting Fan Affinity: The Definitive Mobile Loyalty Program Report.

Loyalty programs do more than boost customer engagement. Part 3 of our series introduces our research report exploring why that matters, and how to use these insights to impact your fans’ experience - and your bottom line.

Loyalty programs do more than boost customer engagement. Part 3 of our series introduces our research report exploring why that matters, and how to use these insights to impact your fans’ experience - and your bottom line.

Do loyalty programs “work”?

In our work with athletic departments, leagues and teams around the country the only more common question we get asked is "What more can we be doing to improve the fan experience?". The truth is, there is no one-size-fits-all answer to either question. But, we do have some ideas on how to find a solution that best fits your fanbase. A clue? It all starts with data.

Our content series Who is Fan “X”?: The Rewards Effect has explored key data insights we’ve gathered from FanX program data, and even identified ways we’ve seen loyalty programs positively impact college sports fan bases. But, that was only the beginning! We went even further into the data we gathered, and looked at in context with studies from around the sports world, as well as insights from experts in both sports marketing and loyalty programs. We’ve collected these insights into a full report that we are excited to share with you: Boosting Sports Fan Affinity - The Definitive Mobile Loyalty Program Report!

 

Executive Summary: The FanX Mobile Loyalty Program Report looks at the ways sports organizations can leverage the power of loyalty programming to benefit their fans and their bottom lines. Packed with value for any sports marketer looking to build fan affinity and generate incremental revenue, this report answers questions like:

  • How do loyalty programs work?

  • Why is mobile such a driving force in loyalty programming?

  • What are the benefits of investing in a loyalty program?

  • What are some best practices in launching and maintaining a loyalty program within a sports organization?

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“When done right, mobile loyalty programs build larger, more deeply engaged fan bases who show up more often, spend more money and extend the reach of your program through brand advocacy.”