Who is "Fan X": The Rewards Effect [INFOGRAPHIC]
Part 1 of our original Who is “Fan X?” series showcases some of the key data points we’ve uncovered from a year’s worth of FANX Rewards data.
With a wealth of information at their fingertips, the millennial sports fan has options, lots of them. To attend the game or not to attend? To purchase pizza or a hotdog? To share this selfie or that one? Oh, but which filter makes me look good in these sunglasses? It’s a life filled with decisions, and our FanX mobile application allows us to dive into fan engagement data so that we can provide our customers with answers to some of these burning questions. Our series Who is “FanX?” explores the digital behaviors of the modern sports fan and helps to uncover just how these individuals experience their fandom and what it takes to connect with them on gameday.