Nebraska Athletics Partners with From Now On to Power Mobile Fan Engagement
FOR IMMEDIATE RELEASE: JUNE 26, 2018
LINCOLN, Neb. – The University of Nebraska Athletic Department, a member of the Big Ten Conference (B1G), has partnered with Omaha-based From Now On to deliver a new gameday mobile app for Cornhusker fans this fall.
“We’re excited to offer our fans a mobile experience that is going to greatly enhance their connection with Husker Athletics,” Executive Associate AD for Marketing & Communications Steve Waterfield said. “It’s great to partner with a local Nebraska company that has the tools to help us improve the gameday experience for the greatest fans in college athletics. ”
After spending the 2017-2018 season evaluating various app platforms in the market, Nebraska ultimately chose From Now On based on how their product and service offering met a variety of criteria, including:
● Overall User Experience
● Innovative Approach to Engaging Fans
● Ability to Feature Nebraska Content
● Commitment to Ongoing Product Enhancement
● Revenue-Driving Capabilities
Of the partnership, From Now On President & CEO Sue Thaden said “It’s hard to overstate how much it means to have this opportunity to serve University of Nebraska Athletics and Cornhusker fans. Our team is made up of Nebraska alumni, season ticket holders, board of trustee members and lifelong members of the Sea of Red, so we understand what it means to be a Cornhusker fan. We believe that Cornhusker fans are some of the greatest fans in all of sports, and we know that they deserve a great digital gameday experience to complement how they follow and support their favorite teams.”
The new mobile app will be built by From Now On using their FanX™ Mobile Engagement Platform. The app will bring schedules, score alerts, live stats, student-athlete and coach profiles, venue information and promotional content directly to fans’ devices. Additionally, the app will feature free live game audio for fans for football, volleyball, men’s and women’s basketball, baseball and softball as well as social feeds, post-game video and more. Fans will also be able to listen to Nebraska’s nightly radio show, Sports Nightly, free on the app.
Thaden went on to share “We look forward to partnering with Husker Athletics and Husker IMG Sports Marketing this fall to help position the FanX Platform as a key part of their digital strategy. We believe our platform will provide a truly next-level mobile experience for their fans before, during and beyond gameday, while also helping them delight sponsors and provide valuable content and offers to Husker fans.”
IMG College, the multimedia rights holder for Nebraska Athletics, negotiated the partnership with From Now On.
The new Official Nebraska Huskers mobile app will be available for free download on the App Store and Google Play in early August and will feature all 24 varsity sports.
ABOUT FROM NOW ON
At From Now On our focus is on facilitating anytime, anywhere fan engagement through mobile technology. We built our flagship FanX™ Mobile Engagement Platform to help our growing roster of 50+ partners at schools, teams, leagues, tournaments and events throughout the sports industry deliver personalized experiences to fans at the game, on-the-go and throughout the offseason. Born from the Innovation Lab of sister-company Client Resources, Inc, our team is driven by the belief that a robust mobile strategy optimizes communication with fans and cultivates analytics that help organizations make data-driven decisions. From Now On is about a commitment to a journey, to grow and make every experience count for our partners and their customers. It’s about bridging the gap from what was possible, to what is happening.
Reilly McClure, Marketing Lead
402.926.2000 | firstname.lastname@example.org