NAIA & From Now On Announce Exclusive Mobile Partnership
New “Experience NAIA Championships” mobile app will enhance fan experience at eight national championship events
FOR IMMEDIATE RELEASE: October 31, 2018
KANSAS CITY, Mo. – The National Association of Intercollegiate Athletics (NAIA) announced today a three-year partnership with From Now On as the “Official Mobile App Solution of the NAIA.” From Now On’s flagship FanX™ Mobile Engagement Platform will serve as the new fan engagement mobile app for eight NAIA national championships, including football, volleyball, men’s and women’s basketball, baseball, and softball.
From Now On’s FanX™ Platform empowers schools, conferences, and championship events to engage their fans with push notifications, live scores and stats, streaming media, digital programs, team and venue information, all through a customized and branded native mobile app experience.
“Our team is thrilled to partner with the NAIA on this game-changing mobile initiative to enhance the national championship experience for their fans, students, families and alumni,” said Sue Thaden, CEO of From Now On. “Throughout their history, the NAIA has demonstrated themselves to be leaders when it comes to technology adoption. We look forward to helping them utilize mobile as a channel for reaching new and existing fans and driving revenue for years to come.”
“We are excited to partner with From Now On to develop the NAIA championship app,” said NAIA President and CEO Jim Carr. “This is a significant addition to the overall student-athlete and fan experience at our championships.”
In addition to providing a branded app for national championship events, From Now On will be sharing mobile best practices throughout the season with NAIA member institutions and rolling out exclusive product offers to help enhance digital fan engagement initiatives, highlighted by the new FanX™ Loyalty + Rewards program.
ABOUT FROM NOW ON
At From Now On, our focus is on facilitating anytime, anywhere fan engagement through mobile technology. We built our flagship FanX™ Mobile Engagement Platform to help our growing roster of 60+ partners at schools, teams, leagues, tournaments and events throughout the sports industry deliver personalized experiences to fans at the game, on the go and throughout the offseason. Born from the Innovation Lab of sister company Client Resources Inc., our team is driven by the belief that a robust mobile strategy optimizes communication with fans and cultivates analytics that help organizations make data-driven decisions. From Now On is about a commitment to a journey, to grow and make every experience count for our partners and their customers. It’s about bridging the gap from what was possible, to what is happening.
ABOUT THE NAIA
The National Association of Intercollegiate Athletics (NAIA), headquartered in Kansas City, Mo., is a governing body of small athletics programs that are dedicated to character-driven intercollegiate athletics. Since 1937, the NAIA has administered programs and championships in balance with the overall college educational experience. The student-athlete is the center of all NAIA experiences. Each year more than 65,000 student-athletes have the opportunities to play college sports, have earned over $6000 million in scholarships and a chance to compete in 26 national championships. www.naia.org.
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