Omaha Equestrian Foundation Selects From Now On to Provide FEI World Cup™ Finals Omaha 2017 Mobile App


MEDIA INQUIRIES: Reilly McClure | 402.926.2000 |

From Now On developing the official mobile app for the global event's debut in Omaha

OMAHA, Neb.– From Now On, an emerging leader in mobile app technology, today announces a partnership with the Omaha Equestrian Foundation to deliver the FanX mobile app platform for the 2017 Longines FEI World Cup™ Jumping & FEI World Cup™ Dressage Finals. The FEI World Cup™ Finals, hosted by the Omaha Equestrian Foundation, will be held March 29-April 2 at the CenturyLink Center Omaha.

FanX is a fan engagement platform designed to help enhance live event experiences and create deeper engagement among fans through a mobile app. The FEI World Cup™ Finals app will include event schedules, event maps, rider information, sponsored offers, educational information, event notifications and more.

“The Omaha Equestrian Foundation's goal from the very beginning was to create a unique fan friendly experience,” said Mike West, CEO of the Omaha Equestrian Foundation. “We have no doubt that between the talented world-class riders and horses and the shopping, entertainment, and educational experience in our expo area, fans will enjoy the FEI World Cup™ Finals in Omaha.  This app, created by From Now On, will add another level to our fan's experience. We are excited to work with a great Omaha company and deliver an efficient and easy way for fans to navigate their week in Omaha.”

“From Now On is thrilled to be working with the FEI World Cup™ Finals as they look for innovative ways to connect with equestrian enthusiasts from around the world,” said Sue Thaden, President & CEO of From Now On. “They’ve been a great partner and we look forward to providing a phenomenal experience for fans and sponsors alike, as well as helping to grow interest in the sport.”

The FEI World Cup™ Finals app is now available for free download via the App Store and Google Play: Download the App.

Please visit for event information, tickets and schedules.

About the Omaha Equestrian Foundation: The Omaha Equestrian Foundation (OEF) is a certified 501(c)(3) not-for-profit foundation and are hosts of the 2017 Longines FEI World Cup™ Jumping & FEI World Cup™ Dressage Finals.

The focus of the foundation is to foster and develop international caliber athletes within the equestrian sport as well as supporting and educating the community. Since 2013, The Omaha Equestrian Foundation has donated tickets to local charities and created field trips for over 5,000 elementary school students, veterans and local military families.

For more information about the Omaha Equestrian Foundation, please visit or call 402-444-1630.

About the FEI World Cup™: The Longines FEI World Cup™ Jumping & FEI World Cup™ Dressage Finals is an annual indoor equestrian world championship that is considered the most prestigious competition in the sport, outside of the Olympics and World Equestrian Games. Bringing global recognition to Omaha, the World Cup is an opportunity to promote our arts and entertainment to all 50 states and over 15 countries.

First held in 1986, the FEI World Cup™ Dressage Final features the world's best dressage horses and riders. A total of 31 Finals have been held through 2016, and the United States has won the championship twice - in 2003 (Debbie McDonald with Brentina) and 2009 (Steffen Peters with Ravel). The Final has been held in the U.S. in Los Angeles (1995) and Las Vegas (2005, 2007, 2009, 2015).

Started in 1979, the FEI World Cup™ Jumping Final is an annual international showdown among the world's best show jumping horses and riders. In the 38 Finals held through 2016, Germany (10) and the United States (9) have emerged with the most titles. Previous FEI World Cup™ Jumping Finals held in the United States include Baltimore (1980), Tampa (1989), Del Mar, CA (1992) and Las Vegas (2000, 2003, 2005, 2007, 2009, 2015)

About From Now On: At From Now On our focus is on facilitating anytime, anywhere fan engagement through mobile technology. We built our flagship FanX mobile app platform to help our partners throughout the athletics industry deliver personalized experiences to fans at the game, on-the-go and throughout the offseason. Our team is driven by the belief that a robust mobile strategy optimizes communication with fans and cultivates analytics that help organizations make data-driven decisions.  From Now On is about a commitment to a journey, to grow and make every experience count for our partners and their customers. It’s about bridging the gap from what was possible, to what is happening. Learn more: or follow us @FromNowOnExp.