Nuts & Bolts: How the Most Socially Engaged Fanbase in College Athletics was Built

College athletics administrators know that creating content that engages students is a big win, but creating a social media strategy that dominates? That’s nothing short of amazing. In our fourth installment of #GamedayInsider, Patrick Kindig, Assistant Athletic Director for Digital Assets at The Ohio State University, tells us how the Bucks do social media in a calm, cool, Q&A style interview. Get your pen ready. This one has gems.

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