FanX Best Practice Series: Using Mobile Promotions to Engage Students & Boost Attendance

Our Spotlight Series regularly features best practices in fan engagement and mobile marketing  as developed by our own FANX user community. Today's contribution is authored by Marcus Mercer, Director of Marketing for Loyola Athletics. Marcus shares how Loyola Athletics partnership with their Department of Residence Life for a student housing promotion helped their them boost both student attendance and downloads of their Rambler X mobile app.